To blog, or not to blog, that is the question. Many business owners have mixed feelings about the addition of blogging to their marketing strategy. 

If the perception of your brand is built by its actions (and it is), why not act better?

The success of your brand is determined by every experience your audience has with your organization. The most successful brands develop branding components that allow them to stand out from the competition in a meaningful way.

Search engine optimization (SEO) is an important web strategy that increases your website's search engine rankings for specific search terms. SEO allows targeted groups of people (potential customers) to organically find your website, giving you the ability to generate new leads.

Ok, useless may be a little harsh, but not that much of a stretch for many of the websites I see. Too many websites are old and outdated, or use old and outdated strategies for their most important asset...their content.

You finally decided to pull the trigger and update your company's website. You go to Google and search for web designers near your location. Regardless of where you are in the world, the results are page after page of companies and individuals that can supposedly design your new website. How will you choose who to work with?

Every business has certain customer profiles that just "fit". Knowing these customer profiles and singling them out will save you time, allow you to focus on your most opportune prospects, and increase your profit.

Do you have your prospect's attention? What about their trust? Trust is the new marketing currency. You need to develop a content marketing strategy that will get your target market's attention, and build trust before your competition. 

When I bring up content marketing to our customers, I usually see blank faces followed by, "What is content marketing?". Marketing strategies this powerful deserve understanding!

If you're like most small business owners, you wear a lot of hats. It's tough to be the salesman, estimator, project manager, and customer service manager. All this and you still have to market your company.