Devs, here’s your 6 month window for mobile app success

By Mar. 28, 2012, 8:53am PT No Comments

Wouldn’t it be nice if there were a crystal ball to predict the potential success for a mobile app? Unfortunately, there isn’t (yet) but the next best thing might be here: A look at the success rate over 6 months from more than 100,000 Android apps in 200 countries.

In-app monetization exchange inneractive worked with AppsGeyser to find out the percentage of apps that gained wide adoption within a half-year of launch, noting that the chances of getting 50,000 downloads has diminished over time. That’s likely due to the growing market for  mobile apps; it’s harder to stand out from the crowd.

What raises the success rate to help get 100,000 or more downloads? Develop and launch a network of apps to cross-promote your titles; a smart idea if you have the resources.

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