SENIOR DIRECTOR OF PRODUCT MARKETING AND INVESTOR RELATIONS
Reply to: res-540004893@craigslist.org
Date: 2008-01-15, 10:47AM PST
SUMMARY
My eleven years in Product Marketing and Investor Relations within the enterprise software market have given me the opportunity to analyze complex platform technologies, unique sales and marketing benefits and financial results then articulate them to customers, press, analysts, management and employees.
•Deep knowledge of database, application server, portal, development tools and integration products, competition and market dynamics
•Industry spokesperson, well known through conference presentations, developer forums, blog, network of financial analysts, industry analysts, reporters and industry contacts
•Experienced product strategist, elevating WebLogic sales from <$100m/year to $1b+/year
•Extensive knowledge of software industry, from low level technology to sales, marketing and financial reporting
•Extensive experience teaming with product marketing, investor relations, field sales, strategic alliances, product management and engineering
•Ability to interact with all levels of customers, analysts and management
•Superlative oral, written and presentation skills
INDEPENDENT SABBATICAL (July 2007 – present)
Time off to travel and refresh
•One month in Turkey
•Two months in the US West
•Three months in SE Asia (Thailand, Laos, Vietnam and Cambodia)
•One month in Lake Tahoe
EMPLOYMENT HISTORY
BEA SYSTEMS, San Francisco, California (1999 - 2007)
Senior Director of Investor Relations (April 2005 - June 2007)
•Effectively communicated the corporate strategy, products, competition, partnerships, customer wins and financial results to investors, customers and employees
•Managed and developed relationships with key buy-side and sell-side financial analysts
•Developed key messages and content for earnings calls, investor conferences, press releases, blog posts and other communications vehicles
•Worked closely with senior management on market analysis, competitive strategies and Wall Street perceptions
•Attended road shows and conferences as sole representative for the company or accompanying senior management
•Interfaced with corporate counsel on securities regulations and corporate governance issues
Senior Director of Product Marketing (September 2004 - April 2005)
•Managed Product Marketing team representing the majority of BEA’s license revenues
•Active corporate spokesperson for press, analysts, executive briefing center and events
•Tracked and analyzed product bookings, market share and other product performance data
•Collaborated with Product Management and Engineering on market analysis, product enhancements and go to market strategy
Director of Product Marketing, WebLogic Server, Express and JRockit (May 2002 - September 2004)
•Successfully launched WebLogic Server 5.x, 6.x, 7.x and 8.x products
•Supported Field and Corporate Marketing with program planning, content and execution
•Managed relationships with industry analysts at Gartner, Meta, IDC, Forrester, etc.
•Supported Field Sales with product content, training, demos and customer visits
Senior Product Marketing Manager, WebLogic Server (October 1999 - May 2002)
•Developed core product positioning and messaging
•Developed product presentations, white papers, collateral, web content, reviewer’s guides, etc.
INFORMIX SOFTWARE, Menlo Park, California (1996 - 1999)
Product Marketing Manager- 4GL Product Line (January 1998 - October 1999)
•Implemented product marketing strategy for $60M development tool product line
•Managed product launches, seminars, web-casts, conferences, press releases and analyst relations
•Created product literature, web sites, white papers, presentations, sales training, etc.
Strategic Alliance Global Account Manager (April 1997 - March 1998)
•Managed relationships with strategic Systems Management, Storage and Data Replication ISV’s
•Facilitated product integration with partner applications
•Implemented global sales and marketing programs with alliance partners
•Managed OEM relationships to supply Informix with bundled replication and storage management products
Marketing Specialist- Channel Marketing (September 1996 - April 1997)
•Channel Marketing contact for current and potential partners
•Provided sales, marketing and technical information on product and development issues
•Implemented Channel Marketing programs
Sales Specialist- Alternate Channels (March 1996 - September 1996)
•Designed, implemented and maintained reporting systems for the VP of Global Channel Sales
•Conducted analysis on product sales, account share, partner performance, etc.
EDUCATION
University of Colorado, Boulder
•BS in Business Administration, May 1995
•Emphasis in Marketing and Organizational Management
- it's ok to contact this poster if you are a potential employer or other principal
- it's NOT ok to contact this poster with services or other commercial interests
PostingID: 540004893