Bunchball learns from games on Facebook, creates its own for shows like The Office
Bunchball masquerades as a network of casual game widgets that you play within a social network like Facebook -- not unlike competitors Zynga and the Social Gaming Network. But it's really doing much more. It collects data about your behavior when you play, and uses that data to build games and virtual worlds for the web sites of TV shows and movies, such as this one for The Office.
These games give media companies a way to take advantage of ... » Continue reading