There are 2 ways to look at DSNY.

1. How much will companies save using an all-in-one solution like Clipstream?

2. How much revenue will be lost when this solution is available?

Transcoding is expected to be a $1.6B industry by 2014. With Clipstream, there is no need to transcode.

Also consider this. Imagine if DSNY attached a digital watermark in EVERY piece of online media as a value add feature and then offered the service of tracking all illegally reproduced content.

The approx mkt cap of $40m is a rounding error for the companies that need this solution the most.