KickApps Press

KickApps Names Michael Chin Senior Vice President of Marketing

Former Bite Communications Client Executive to Head Up KickApps' Growing Marketing Team

NEW YORK, Aug. 9, 2007—KickApps Corporation, the leading hosted social media platform, today announced that Michael Chin has joined the company as senior vice president of marketing.  In this role, he will be responsible for KickApps’ marketing and communications strategy and in leading efforts to evangelize the market potential of social media for major brands, global media companies, independent publishers and professional web developers.

Michael comes to KickApps from Bite Communications, a global communications consultancy serving both blue chip companies and emerging start-up brands, where he served as director of client services and business development.  While at Bite, Michael spearheaded and managed the company’s expansion to New York to develop the agency’s media and entertainment services portfolio.  He was also instrumental in creating and delivering communications programs for a broad range of leading technology and consumer brands including Virgin Life Care, Become.com, VERITAS Software and BEA Systems. Prior to Bite, Michael was co-founder and vice president of marketing for Stormplay Entertainment Systems, a mobile entertainment start-up, and also served as an account manager at Niehaus Ryan Wong, Inc.

 

“We were impressed by Michael’s success in driving winning communications and developer evangelism programs for an array of innovative, high growth companies,” said Alex Blum, CEO of KickApps Corporation. “Interest in social media is accelerating rapidly as publishers and brands are recognizing the value that social media experiences bring to business goals. I’m very excited to have Michael on the team and look forward to working with him to advance the company’s profile and brand reputation.”