This is what a default widget looks like
Here's an example of a WordPress site with a personalized maroon widget
This is how easy it is to personalize the look & feel. Make changes on the left, see the changes instantly take effect right next to it.
You can also add this to ANY social network such as Facebook, MySpace, Blogger, PlackPlanet...
Quick & dirty examples of widgets in different colors, sizes etc. - sorry for putting some ugly ones here ;)
This is what a Highlighted page looks like (you can choose the color of the highlighter pen anytime)
An example of a WordPress blog with the related WordPress plugin - Highlighter BUTTON - on it