It’s no secret that one of the keys to Twitter monetizing their service is charging businesses for a premium service. Earlier today, Twitter took a step in that direction by launching Twitter 101. Twitter 101 is primarily targeted to businesses who are new to Twitter. It includes tips for getting started on Twitter, tips on Twitter lingo, best practices, and several case studies.
The Best Practices section contains specific guidelines about Twitter Spam:
Don’t spam people. Twitter’s following model means that you have to respect the interests and desires of other people here or they’ll unfollow you. The most common way to run afoul of that understanding—and to thus look like a spammer—is to send unsolicited @messages or DMs, particularly when you include a promotional link.
Of course, if you run an account that focuses explicitly on sharing exclusive coupon codes or sale information, you’re probably just fine posting promos. But tread carefully, and consider explaining in your bio or background how the account works.
Tip: You can test the waters by sending just a few promos to start, and then continuing only if people show interest.
To make sure you’re not spamming folks, we also suggest you avoid the following:
- Posting duplicate updates to an account: Posting the same update over and over throughout the day is considered spammy and a possible violation of our terms of service.
- Cross-posting duplicate updates to multiple accounts: If you post the same update to multiple accounts, you could violate our terms of service.
- Following churn: Following and unfollowing the same people repeatedly, as well as following and unfollowing those who don’t follow back, are both violations of our terms of service.
Tip: Think you’ve encountered a spammer? Let us know, and we’ll look into the account. You can alert us to spam profiles by sending a direct message to @spam! In addition, you can block the spammer by heading to their account page, and on the right side, clicking the block link (they won’t know you’ve blocked them).
I’m less skeptical. Some businesses don’t get Twitter right away and I’m in favor of any efforts that point businesses in the right direction.