Fractal Systems Architect
San Francisco Bay Area
Fractal Systems Architect
San Francisco Bay Area
Pravir Malik is a change architect and strategic generalist who draws insight into potential futures through a study of global trends and patterns, systems theory, and human potential. He is the Founder of Aurosoorya, the first of its kind information technology services company focused on promoting Fractal Systems Architecture as a means to bring about deep organizational and systems change. He currently leads the development of Stanford University Medical Center's Fractal-Systems Organizational Development thinking and the design and development of the Performance Management Program.
Pravir has also served as the Managing Director, Advisory Services for Business for Social Responsibility, a firm specializing in assisting corporations adopt more environmentally and socially responsible business practices. As Managing Director Pravir oversaw the Consumer Products, Food & Agriculture, and Transportation industries with advisory services responsibility over 100 member companies. Prior to that Pravir worked as an Intent Architect assisting executives in the Pharmaceutical, Information Technology, Finance, and Health Care industries gain clarity and alignment around key directions and implementation of these at the corporate level. Pravir was also a Founding Member of A.T. Kearney India and helped to bring about significant growth and brand recognition in the Indian market.
He has an M.B.A. from J.L.Kellogg Graduate School of Management of the Northwestern University, Chicago, with majors in Marketing, International Business, and Organizational Behavior, an M.S. in Computer Science from the University of Florida, Gainesville, with a concentration in Artificial Intelligence, and a B.S.E in Computer Engineering from the Case Western Reserve University, Cleveland.
He is the author of three books: The Flowering of Management (1997), India's Contribution to Management (2000), and Connecting Inner Power With Global Change: The Fractal Ladder (2009).
Fractal Systems Framing and Thinking; Formation of Vision and Intent; Executive Guidance; Strategy & Vision Execution; Organizational Transformation; Performance Management; Strategic Generalist; Innovation & Creativity
(Information Technology and Services industry)
June 2009 — Present (1 year 5 months)
+ Overview: Aurosoorya assists leaders and organizations in maneuvering through complex personal, team, organization, market, and system dynamics by reinterpreting each of these environments as fractals within a pervasive fractal system. As President & CEO I have developed the business model, created IP, led marketing, sales and delivery, and overseen all operations
+ Industries I have lead projects in: Media, Information Technology, Health Care, Power, Automotive, Banking
+ Functions these projects were involved in: Strategy, Operations, Human Resources, Finance
(Non-Profit; Hospital & Health Care industry)
April 2009 — Present (1 year 7 months)
+ Lead Fractal-Systems based OD thinking at Stanford University Medical Center
+ Lead the design & development of Performance Management program across SUMC
+ Provide leadership and consulting to management and task teams on project management, change management, and risk management on large-scale / critical organizational development efforts.
(Non-Profit; Management Consulting industry)
August 2006 — December 2008 (2 years 5 months)
+ Overview: Business for Social Responsibility assists corporations in adopting more environmentally and socially responsible business practices. As Managing Director i oversaw the Consumer Products, Transportation, and Food & Agriculture practices.
+ Industries I led projects in: Personal Care; Apparel; Aerospace; Automotive; Food & Beverages; Forestry & Real Estate
+ Functions I was involved with: Sustainability & CSR
(Privately Held; Management Consulting industry)
August 2004 — August 2006 (2 years 1 month)
+ Overview: Conner Partners focuses on helping corporations execute strategy. As Intent Architect I assisted leadership in gaining clarity and alignment around the intent of planned change.
+ Industries i led Intent work in: Pharmaceutical; Biotech; Finance; Healthcare
+ Functions i was involved with: Strategy; Human Resources; Sales & Marketing
(Partnership; Management Consulting industry)
1994 — 1999 (5 years )
+ Overview: Part of Organizational Transformation practice, Strategic Information Technology practice, and finally Emerging Markets practice. Employee #1 in India office.
+ Industries i was involved in: Market Research, Telecommunincations, Automotive, Pharmaceutical
+ Functions i interacted with: Information Technology, Strategy, Marketing & Sales, Supply Chain, Operations
MM , Organizational Behavior, Marketing, International Business , 1992 — 1993
Developed initial Fractal Dynamics models in project-work focused on organizational behavior, and strategy
Metlife Scholar
MS , Computer Science , 1986 — 1988
Focused on Artifical Intelligence and the development of Expert Systems
Expert Systems Research Assistantship
BSE , Computer Engineering , 1982 — 1986
Minor in Economics
Bernard D. Schram'll Scholar
REPRESENTATIVE PUBLICATIONS “Fractal Dynamics: Corporate and Business Planning Strategies”, SiliconIndia, November 2004; “Fractal Dynamics: Recognizing Deeper Patterns of Business Dynamics”, SiliconIndia, October 2004; “An Introduction to Fractal Dynamics”, Journal of Human Values, October 2004; “Fractal-evolution and the Digital Age”, Business Line, March 12, 2004; “The fractal-print of biotechnology”, Business Line, January 27, 2004; "Procurement Myths", The Strategist Quarterly, India, December, 1998; "A New Lease Of Leadership ", Business Today, India, June 1998; "Overview of the Indian Aviation Industry", The Aviation Economist, UK, 1996; Co-authored "Market Segmentation for Emerging Technologies in Telecommunications", with A. Deshpande, EECS Professor, University of Berkeley, CA. 1996; Co-authored "Integrated Modeling for Corporate Planning and Development", with A. Deshpande, International Federation of Automatic Control, USA, 1996