Posted on Sunday, 15th November 2009 by CopywritingCat
Ouch! What a gruesome metaphor.
But it could be worse. Some copywriters say bullets should “wound.”
Here are 3 ways to write your bullet.
Bullet Type #1: My favorite: “Features … so that… benefits.”
“We record calls so that you can listen at your leisure.”
Bullet Type #2: “How to…even if… ”
“How to find time for things you enjoy…even if you have a business to run.”
Bullet Type #3: “The ONE thing you absolutely must have if you…”
Spices up mystery.
Bullets are the hallmark of copywriting. Learn these secrets and more when you sign up for my next workshop, Get Ready For 2010. http://www.WebsiteMakeoverPro.com
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Tags: copywriting
Posted in Professional Services Marketing, copywriting
