Evolution Fresh
| Industry | Beverages |
|---|---|
| Founded | San Bernardino, California, United States (1992) |
| Founder(s) | Jimmy Rosenberg |
| Key people | Shawn Sugrman, Chief Executive Officer Jimmy Rosenberg, Chief Juice Officer |
| Products | Drinks |
| Website | EvolutionFresh.com |
Evolution Fresh, a subsidiary of Starbucks Corporation, is an American based company producing artisanal super-premium fruit juices, fresh-cut fruits and vegetables and gourmet soups and salsas.[1]
Contents[hide] |
[edit] History
Jimmy Rosenberg founded the Evolution Fresh Company in San Bernardino, California in 1992.[2] Jimmy was the founder of the Naked Juice Company in 1983 that was later sold to PepsiCo under the parent company’s PepsiCo Americas Beverages division in 2006.[3]
Evolution began distributing in California and has since grown to the Western states.
On November 10, 2011 Evolution Fresh was acquired by Starbucks Corporation.[4]
[edit] Products
Evolution Fresh produces a line of super-premium juices and in 2010 Evolution invested in new form of pasteurization equipment, known as Pascalization or High pressure processing (HPP). Using HPP, the bottled juice is subject to thousands of pounds of pressure, effectively wiping out any potentially pathogenic bacteria without exposing the product to heat that can damage the juices flavor, color and nutritional value.[5]
In 2011, Evolution produces five types of juice with the pascalization or High Pressure Process, Orange, Grapefruit, Lemonade, Apple and Tangerine. This process now allows for a 45-day shelf life, unheard of for fresh juice.[6] Evolution products currently go from the tree to shelf in less than 7 days, ensuring the juice is truly fresh.[7]
[edit] References
- ^ http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=4469615
- ^ http://blogs.wsj.com/privateequity/2010/05/19/no-stepford-juice-fireman-capital-invests-in-evolution-fresh/
- ^ http://www.grocery.com/naked-juice/
- ^ http://www.starbucks.com/blog/starbucks-announces-acquisition-of-evolution-fresh/1105?utm_source=facebook&utm_medium=web&utm_campaign=corp
- ^ http://www.bevnet.com/news/headlines/2011/at-expo-west-evolution-fresh-shows-its-under-pressure/
- ^ http://www.greenleafsf.com/wp-content/uploads/GLMonthly_0511_2.pdf
- ^ http://blogs.forbes.com/steveschaefer/2010/09/28/former-reebok-chief-paul-fireman-believes-in-entrepreneurs/
[edit] External links
- evolutionfresh.com - official website
- Evolution Fresh on Twitter
