It has been a while while Microsoft and Yahoo have announced a 10-year internet search partnership in an endeavor to take away users from search giant Google.  What’s going to transform for the field of search engine optimization after this Yahoo and Bing transaction.  While Google has no plans to change the user interface like what Microsoft has done with Bing, it is said that Caffeine will change the way Google search indexes, crawls and ranks the search results, making it much better than it is at the present.  Microsoft Bing rolls out more new features Real time search extended, Foursquare added to Maps Microsoft introduced new features to its Bing search engine together with Quick Tabs, an Answer box, and new mapping tools powered by Foursquare to deliver real-time data embedded in maps. The improved search functionality saves users a bit of time by helping them get to where they’re going faster.

Microsoft previewed quite a lot of new features for their search engine at the Search Engine Strategies 2010 Conference in New York , highlighting foursquare integration and new design ideas. For instance, unlike the simple Google interface, Bing results include a list of links for enhancing your search.

Microsoft has incorporated foursquare’s widespread location-based data for a real-time experience with Bing Maps.  Microsoft hopes to incorporate much more significant data into the Bing search experience-an effort you can already see being experienced.  Microsoft executives have been transparent about their intentions to pursue bold measures to disrupt Google’s dominant place in the search market.  Microsoft and Google have considerable weight, and it is not at all clear how Microsoft will handle its “low cost” and bundled search products.

Microsoft hopes to incorporate much more significant data into the Bing search experience-an effort you can already see being tested.  Users can anticipate all of these updates to be rolled out before the weather goes bad again, and our best deduction is they’re interesting enough to gain the search engine a few more fans.  In the world of search and discovery, there aren’t many viable examples that give users the information they didn’t know.

In addition to some sunshine, the next few months are going to see interesting updates from Bing.  For example, unlike the simple Google interface, Bing results incorporate a list of links for enhancing your search.  Modifying the user customizable Bing Search Preferences for basic personalization of search engine results.

So, who’s going to win?  Hard to say… but the battle is keen… It’s obvious that end user will benefit after all of this competition. We are looking forward to see new features from the 3 search engines giants.