Google New SERPs and Adwords PPC06 May
Google changed its algorithm recently and redesigned result pages. This may have SEO implications but it wasn’t mainly about that I wanted to talk you about but about PPC adwords implications.
In terms of search market this change wouldn’t seem to have much effect, in the sense that google increased its domination during last month. But what’s going to be affected will be the rankings on serps, as since now users have a faster shortcut to different categories. Adding the left-navigation bar would leverage the power of some sites while will might affect others. Ranking well on overall search will still be a doubtlessly advantage and will allow certain type of sites to get more clicks as they did before.
Real time search has become since now very important and should be carefully considered on SEO.
But what I actually wanted to bring you in attention wasn’t seo, but implication for adwords ppc. Please notice that there were clear studies showing what were the best ads places for CTR and for conversions: the higher was the ad position, the more increased CTR but with lower conversion rate. There was an optimum place for conversions, I think this is about to change now, but we are going to see.
This was just a quick note for all our SEO clients.
10 Responses to “Google New SERPs and Adwords PPC”
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