Originally published Tuesday, February 17, 2009
Being the owner of a small business, I read quite a bit about marketing and such. One concept that is out there, though not seemingly too widely known or applied in the small business sector, is one of marketing a *feeling* instead of a product. This is most obviously used by the larger corporations – auto manufacturers, Apple, Coke, etc. They sell feelings of being rich, sexy and powerful, or cool and current.
What does this have to do with me, you ask?! Well, having been thinking about this for my business, I discovered that the feelings I represent with my business really do represent what I, as a person, am about. Which makes sense, right? For it to work, your business should be an authentic expression of you. So, the feelings that *you* are about reflect in all that you do – whether you’re in business or not. They affect how you interact with the world, and therefore how the world sees you. So what are the energies you project to others? Are they the energies you WANT to project?
Here are some words to get you thinking:
- Joy
- Abundance
- Strength
- Sincerity
- Love
- Inspiration
- Doom and gloom
- Guilt
- Confidence
- Courage
- Fun
- Appreciativeness
- Thoughtfulness
- Sensitivity
- Charisma
- Athleticism
- Surliness
- Stressed
- Smart
- Gifted
- Complainer
- Exuberance
- Neutrality
There are so many more! Notice that they are not all positive – many people unconsciously project negative energy. One part of this exercise is to find out what energies you ARE projecting, followed by what energies you WANT to project. I know that we can’t – or won’t – project “all happiness, all the time,” like some radio station, but we can choose. Take the list above, and add any other energetic qualities you can think of, positive and negative. Then go to a quiet place, with no distractions, breathe deeply and relax. Think about the qualities that are there. Allow yourself to pick 3 that represent you at this moment in your life. They might be all positive, or all negative. It really doesn’t matter. What does matter is if they are the qualities you WANT to project. If not, pick up to 3 different ones that really resonate with you. Your mission, should you choose to accept it, will be to “try on” some of these energies. See if you like them, see if they fit who you are, and see if it makes a difference in your life.
So, starting now for the next 7 days, take one energetic quality that you would like to project and put it foremost in your consciousness. Everything that you do, approach it from that energetic perspective. So, if you pick “courageous” for example, you will do everything from the perspective of having that quality. You may try a new food, a new activity you thought you could never do (“acknowledge the fear and do it anyway!”), you may face bad news without succumbing to victim-hood, or you may take a chance on a gut feeling.
Now it may be tempting to take on a couple of juicy and exciting energies all at once. Please don’t – take one only, and be mindful of it. When you are done with the first week, go back to your list and pick another. After three weeks you will have an entirely new perspective on how your energies affect the world and what energies you will be projecting from now on! For me, the first energy I will be working on is patience… 
Blessings,
Keena
PS: Did you know that we all have energy realms that we receive training in while we are not physically incarnated? These energetic qualities are ones we are most fulfilled in expressing in our (incarnate) lives, not only for our own good, but for the good of all! You can find out what it is and way more with a Soul Realignment consultation.
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