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Hi,

Since 1996 I have been a Startup/Early Stage Company Expert having helped over 100 companies. If you have a startup and want to avoid some of the biggest mistakes while growing your company quickly, please get a hold of me right away. I advise Board Members, CEOs, Entrepreneurs and other executive staff of startups and early-stage companies. I can help with strategy, business development and sales, fund raising, online marketing and more.

I also have an online marketing company where we drive traffic, leads, users and customers using the latest and most successful online marketing techniques. I am an expert in Google organic search practices and all of my best practices are “white hat” (approved by Google). I can help you with social media marketing, including Facebook twitter and more, e-mail marketing, advertising and sponsorships, and more.

You can hire interns or $10 per hour staff but either way, you will waste your money on newbies who have no idea what they are doing. My techniques are the best in the world today and here’s what I do:

Get multiple websites on page 1 of Google for you
Develop advanced SEO for your site to help your site rank on Google
Write multiple articles and content for each web property on a monthly basis
Create hundreds of backlinks for Google credit
Keyword analysis and URL acquisition for maximum SEO
Integrate Google Adwords (Search Engine Marketing or PPC)
Publish sites to 180 search engines
Social Media Marketing including integration with Facebook, Twitter and more

I help companies all over the nation so location is not a factor. I can help you with customer acquisition as long as you have marketing dollars to spend. Marketing is an investment that every company needs in order to grow.


I require a retainer to engage; sorry I don’t take on equity-only or commission based projects. I have limited bandwidth and can take on only so many projects, so if you are interested, please get a hold of me right away.



Areas of Expertise:
• Startup/Early Stage Company advisor - focusing on launching and funding early-stage companies
• SEO Expert deploying dozens of techniques to optimize websites
• 2+ Years focused on blog and information site marketing to drive brand, traffic and leads
• 3+ Years of Social Media Marketing (Twitter, Facebook, MySpace, You Tube, Hi 5, Friendster, Blogs, Forums, Chat Rooms, News Sites) Marketing
• Affiliate marketing – squeeze pages, backlinks, SEO, Blog strategies, and more
• Advertising Programs – CPM/CPC/CPL/CPA – 6 years
• Search Engine Marketing (SEM) 5 years
• Article Marketing/Backlinks – 1.5 years
• Google Analytics – 3 years
• Search Engine Optimization (SEO) 5 years
• Online Marketing Advertising/Sponsorship Programs 10+ years
• Web 2.X Site Enhancement - 3 years
• Overall Web Expertise 13 years
• Affiliate Programs 5 Years

I have extensive Social Media, Web 2.0 and online advertising/monetization strategies as well as contacts to drive business.

If interested, please reply right away as I have project availability now.



Capabilities

• Personal Network – Have developed and maintained a personal network, which includes hundreds of C-level leaders of Fortune 500 companies. I am able to access thousands more through various groups and networks in order to help open doors, gain mindshare and close business.

• Revenue Generation/Customer Acquisition – Average increase in customers/sales > 50%
• Company Branding - Logo and ID development, Corporate package development
• Message Development - Clear, crisp, meaningful articulation of products or services
• Go To Market Strategies - Industry, geographic targeting. Audience Development. Market timing.
• Broadcast, Print, Web, Interactive Advertising - Advertising via the most efficient and effective medium
• Campaign Development - Full campaigns including interconnected marketing and sales strategies
• Web Applications - Web development, design and maintenance, functionality

Technology Capabilities - Interactive Marketing and Lead Generation Expertise using:
• Website Design, Development (Web 2.0, 3.0)
• Online Advertising - various models
• Widget development and Widget marketing strategies
• Search Engine Optimization, Search Engine Marketing
• Social Networking/Social Media sites and applications
• E-newsletters
• Minisites and Campaigns
• Podcasts
• Video (Via sites like You Tube/Google) hosting commercials, speeches etc.
• Pop-ups
• Flash movies
• Webcasts
• RSS Feeds, Blogs, Wikis
• Branding and Concept Development
• Brochure/Print Development

History


SEO/Online Marketing/Consulting Activities since November 2007


Florida Based Botanical Food Company – Cid Botanicals – www.cidbotanicals.com

• Developed marketing strategy
o Social Media Marketing including building information sites with content
o Local Marketing by contacting Miami-based customers
o Google Adwords campaign development
o Brought company to India to market products


Southern California Based Technology/Cloud Computing Company – Render Rocket – www.renderrocket.com

• Developed marketing strategy for number one Render Farm Company
o Got company to rank on Google organic search, page 1 for multiple keywords
o Social Media Marketing including building information sites with content also ranking on page 1 and 2 of Google organic search
o Developed e-mail marketing campaigns
o Ran multiple Google Adwords and Placement campaigns
o Provided Article Marketing and Content development for Back linking
o Using Google Analytics for performance and goal tracking


Florida Based e-commerce Company – Oro Latina – www.orolatina.com

• Developed marketing strategy for leading online jewelry company
o Got company to rank on Google organic search, page 1 for multiple keywords
o Social Media Marketing including building information sites with content
o Developed on-site SEO
o Provided merchandising strategies to increase sales
o Using Google Analytics for performance and goal tracking



SF Bay Area Business Development – Indiana – based life sciences and biotech animation firm

• Launched Bay Area Office
o Closed $1m plus in new business
o Built company brand in SF Bay Area
o Developed and positioned all collateral and branding materials
o Advised Company on Executive Summary



Fundraising - Vietnam-based Internet Domain Name Registrar and Exclusive Public Hosting Company – Headquartered in San Diego, Ca with Offices in Ho Chi Minh City

• Raising $10 million
o Angel Capital
o Private Equity
o Venture Capital
o Advised Company on Executive Summary

Acting VP Marketing - Real-Time Online Auction Site – San Jose, Ca.

• Responsible for Marketing and Branding
o Developed Taglines and Messaging
o Built Marketing Materials including Web 2.0 Landing Pages and Banner Ads
o Developed Social Media Ad Campaigns
o Advised Company on Ad Spend
o Negotiated Favorable CPM’s

Web 2.0 Strategic Engagement – HealthCare Site - Palo Alto, Ca
• Responsible for re-branding of web presence
o Enacting Web 2.0 Strategies
o Drafted and Executed Online Marketing Strategies
o Banner Campaigns
o E-mail
o Social Media

Fundraising for Web 2.0 Real Estate Company – Pleasanton, Ca
• Brought on to raise Angel Capital
• Developed fundraising Strategies
• Presented to over 1 dozen Angel Investors
• Currently closing the round

Expert Speaker, Web 2.0 Monetization Strategies - Plug and Play Incubator – Santa Clara
• Served on a Panel of Web 2.0/Social Media Monetization Experts
o Discussed the Future of Web 2.0 and Advertising
o Spoke on current funding trends
o Answered questions about the latest monetization strategies
o Paneled with:
 First Google Ad Exec
 Founder of Ad Force
 Founder of Query Objects

Interim SVP Sales and Marketing Web 2.0 Services Company (in stealth mode)
• Set new strategic direction for the company
o Moved them from a standard IT services provider to an advanced Web 2.0 company with the following accounts
 Real Networks – Rhapsody
 Electronic Arts – Sims on Stage
 Meez – Social Networking and Avatars
 Sling Box – Sling Media
 Phoenix Technologies

Acting SVP of Business Development, Top Behavioral Marketing Company (in Stealth Mode)
• Raised $650,000 of Angel Capital
• Set social network strategy
o Social network application
• Landed initial customers (GAP, Apple, RideGear, Nieman Marcus, Pets.com, 1-800 Flowers, more)
• Developed complete website redesign

SVP Marketing, Web 2.0 Online Business Directory, Hoodbook, Inc.
• Set company strategy to become the leader in online business directory
o Yellow Pages meets Facebook
• Developed sales plan
• New Market Acquisition Strategy
• Online process flow and usability
• Website redesign and added functionality
• Re-focused away from expensive franchise plan
• Landed new users and upgraded subscribers
• Fundraising strategy underway

COO, VP Sales and Marketing, Baytech Web Design Oct 2004 – Nov 2007
• Responsible for the Service Delivery Team
• Increased customer lead generation by 200%
• Increased revenue by 124% in 2+ years
• Delivered website and e-marketing programs to dozens of customers including Sun, SonicWALL and others
• Search Engine Optimization
• Pay Per Click Campaigns
• e-mail marketing
• Affiliate marketing programs
• Managed Staff of 22



EVP of Sales and Marketing– SeeRun – Feb 2002-October 2004 (company closed due to a lack of
capital)
• SeeRun is a Model and Process based Business Intelligence Software Company - Hired by the first
President of Weblogic to help create strategy, vision, and sales and business development deals
• Managed a team of 3 sales and 3 service staff
• Closed all of the company's new business - $3.3mm
• Developed market differentiation and product positioning
• Initiated C-level enterprise sales with Wells Fargo, Walmart.com, CBS Marketwatch, BofA, Delmonte
Foods, Prudential , Caterpillar, Dow Chemical, Solectron, Administaff, Allstate, Johnson and
Johnson, others
• Created channel deals including Six Sigma Academy
• Created and drove OEM relationships with HP and SAP
• Executive in charge of solutions delivery including professional services

EVP Sales & Marketing/Acting GM EAI Division– INRANGE Technologies – Jan 2001 –Feb 2002 (Company Sold)
• INRANGE is a $250mm publicly traded Nasdaq (INRG) listed Storage Networking company. Brought
on board by the VP Marketing/CTO to spin-out an EAI product line; Left the company after decision
was made to keep the product line in house
• Managed sales and engineering staffs
• Product Line Generated $6mm in revenue 1st year
• Developed complete marketing and sales plans
• Drafted value added product development roadmap
• Led VC Negotiations – Company cancelled plans for Spin-off post Sept 11th
• Developed sales pipeline including: U.S. Secret Service, ARINC, Sabre, Northwest Airlines
• Created Business development and OEM deals with IBM, EDS and others

CEO, Board of Directors OS Group– 1998- Jan 2001
• Pioneered the growth of this strategic consulting firm, which focused on open source technologies
• As CEO, grew the company from 2-16 employees
• Managed sales, marketing, engineering, operations and admin departments
• Built a rock solid executive team – VP of Sales, EVP Engineering, EVP Marketing, President/COO
• Spearheaded Venture and Angel Rounds of financing
• Brought the company from a “body shop” integration firm to a strategic consultancy
• Lead Business Development/Alliance activities
• Developed and Implemented Company wide Strategic Plan
• Doubled Revenue Base
• Drafted and Implemented Complete Marketing Plan
• Established complete Sales Plan

VP - Business Development / Sales - LYCOS (FORMERLY QUOTE.COM), Mountain View, California
1995 – 1998 (Company Sold to Lycos)
Joined this pioneer of subscription-based financial news and information on the Internet as director of business development and within seven months was named to the Vice-President position. Drove annual revenue of $17mm. Company sold to Lycos for $90mm. Have played key roles driving sales, forging strategic relationships, guiding new-product development and introductions.
• Managed a Business Development and Support Staff of 10
• Championed the launch of partnerships with major financial institutions as well as with Internet
companies: Excite!, PointCast, Netscape, Oracle and others — which enables them to provide
channel specific, customized offerings.
• Led Quote.com into the corporate market — providing financial-content services to Sun, Motorola,
Bank of America, Rockwell, Chase Manhattan, Coca-Cola, and others.
• Created and launched a multi-tiered marketing model for the mutual fund industry that increased
company revenue by 12%. The model included internet advertising, co-branded partner sites and
joint deliverables with partners for a total demand to fulfillment model.

Sales Executive/Sales Manager/Director of Sales - ZIFF-DAVIS PUBLISHING, TECHNOLOGY DIVISION, Foster
City, California 1990 – 1995 (Company Sold to Thompson Publishing)
Directed a sales and support team driving $250 million annually in WWW and Enterprise Solutions for
Fortune 500 clients and Institutions
• Started as a Sales Executive - through 9 years moved into management and eventually Director
Level
• Group was in top ranks of sales, delivering 140% of team goals
• Participated in the design of critical marketing programs such as direct
• Managed staff of 150 sales, service reps
• Successfully provided IT Enterprise Applications to a variety of vertical markets
• Developed Marketing/Business Development programs to migrate content product line from
Microfiche to CD-Rom to Web Based Solution
• Involved in the company’s move to distribution via the Web.

Other Relevant Experience -
Founder/Board Member – XML Alliances – Web Services Firm
Former Board Member – Atlantis DB, Inc. – Database Accelerator
Former Advisory Board – Mentorware – Leading Online Conferencing Platform
Former acting VP Sales – Cotelligent – IT services firm
Former Sales Strategy Consultant - Certive - Business Intelligence Software
Former acting VP Sales – Career Central – online recruiting mechanism

Master of Public Administration
COLLEGE OF NOTRE DAME
BA - Economics & Philosophy
CLAREMONT MCKENNA COLLEGE

Past/Current Personal/Awards/Training/Associations
Founded and Hosted "TechWatch" the first radio all-technology news show
NCAA College All-American (Baseball)
National Association of Sales Professionals
AYSO Soccer Coach
Little League All-Star Manager
Founder/Former CEO – Youth Baseball League - a California Non-Profit Organization
High School Dad’s Club Board Member
Schools Foundation Board Member
Little League Board Member

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