More Traffic - more money!
Given that it is a 1-CLICK, no-registration, no-download tool with a centralized, individual contact list for users: it enables for EASY sharing of content with friends on email, and all popular social media sites.
Content is shared with context and credibility intact alongith live LINKS BACK to your website - CONSTANTLY DRIVING MORE TRAFFIC BACK TO YOUR WEBSITE. The more traffic your site gets, the more opportunities it provides for you to serve up advertising, and therefore more revenues for your business.
More Stickiness - more money!
Like Google, by providing a valuable tool that allows users to quickly find information that is of individual interest ot users you encourage users to come back to your site.
Similarly by enabling Micro-Bookmarking, and Micro-Sharing on your site, you encourage NEW USERS to quickly find relevant content on your site, thereby acquring new users.
More Exposure to All Social Media - more money!
The highlighter provides a simple 1-CLICK functionality that allows your users to post highlighted links to your website on their Social Networks (Facebook, Bebo, MySpace, Hi5 etc.), individual blogs, popular instant messengers (Skype, Yahoo, AOL etc.), as well as all Social Bookmarking sites (such as delicious, digg, furl etc.)
This exposure provides an opportunity for other users that may not even have heard of your site to come back to your site. Even more so because, someone found the content on your site to be worthy of highlighting and sharing! Peer to peer reccomendations are invaluable.
More Targeted Advertising - more money!
Knowing, not just what page is of interest to a user, but knowing what particular portions of that page are of interest to the user allow for more targeted advertising than was possible insofar.
This superior behavioral profiling provides you with the documented proof and effectiveness to allow you to charge your advertisers a Higher Rate.
Alternatively you can deliver more relevant; and therefore more click-worthy advertising; giving you a much higher eCPM.