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Friendster, Inc.
Friendster screenshot.jpg
Screenshot of Friendster's main page, updated in July 2011
Type Private
Founded 2002
Headquarters Kuala Lumpur, Malaysia
Area served Worldwide
Key people Ganesh Kumar Bangah (chief executive officer)
Owner MOL Global
Slogan(s) "Living the Game"
Alexa rank positive decrease 33,883 (March 2015)[1]
Type of site Social Gaming
Advertising Banner ads, Contextual ads, Sponsorships
Registration Yes
Users 8.2 million (June 2010)[2]
Available in English, Filipino, Malay, Vietnamese, Thai, Indonesian, Traditional Chinese, Simplified Chinese, Korean, Japanese, Spanish
Launched March 22, 2002
Current status Defunct (as a social networking site)
Closed (as a social gaming site)

Friendster was a social gaming site based in Kuala Lumpur, Malaysia. It was previously a social networking service website.[3][4] Before Friendster was redesigned, the service allowed users to contact other members, maintain those contacts, and share online content and media with those contacts.[5] The website was also used for dating and discovering new events, bands and hobbies. Users could share videos, photos, messages and comments with other members via profiles and networks.[5] It is considered one of the original and even the "grandfather" of social networks.[6]

After the relaunch of Friendster as a social gaming platform in June 2011, the number of registered users reached over 115 million. The company operated mainly from three Asian countries: the Philippines, Malaysia and Singapore, and over 90% of the site's traffic comes from Asia. As of 2008, Friendster had more monthly unique visitors than any other social network in Asia.[7][8][9][10] The top 10 countries accessing Friendster, according to Alexa, as of May 7, 2009 were the Philippines, Indonesia, Malaysia, Singapore, Thailand, Pakistan, United Arab Emirates, Sudan, South Korea, Bangladesh and India.[11] Friendster remained notably popular in Indonesia through 2012.[12]

On June 14, 2015 Friendster, citing "...the evolving landscape in our challenging industry" and lack of engagement by the online community, suspended their services.[13]


Friendster was founded by Canadian computer programmer Jonathan Abrams[14] in 2002, before the wider adoption of MySpace (2003), Hi5 (2003), Facebook (2004) and other social networking sites.[15] Friendster was one of the first of these sites to attain over 1 million members, although it was preceded by several other smaller social networking sites such as (1997).

The name Friendster is a portmanteau of "friend" and Napster. Napster at the time was a controversial peer-to-peer file sharing Internet service that was launched in 1999; by 2000, "Napster" was practically a household name, thanks to several high-profile lawsuits filed against it that year. The original Friendster site was founded in Mountain View, California and was privately owned. Friendster was based on the "Circle of Friends" social network technique for networking individuals in virtual communities and demonstrates the small world phenomenon. Friendster was considered the top online social network service until around April 2004 when it was overtaken by MySpace in terms of page views, according to Nielsen//NetRatings. went live in 2002 and was adopted by 3 million users within the first few months.[4] Publications including Time, Esquire, Vanity Fair, Entertainment Weekly, US Weekly and Spin wrote about Friendster's success and the founder appeared on magazine covers and late-night talk shows.[4] Friendster's rapid success inspired a generation of niche social networking websites including Dogster and Elfster.[16][17]

Friendster had also received competition from all-in-one sites such as Windows Live Spaces, Yahoo! 360, and Facebook. Google offered $30 million to buy out Friendster in 2003, but the offer was turned down.[18] Friendster was then funded by Kleiner, Perkins, Caufield & Byers and Benchmark Capital in October 2003 with a reported valuation of $53 million. Friendster's decision to stay private instead of selling to Google in 2003 is considered one of the biggest blunders of Silicon Valley, the Associated Press claims.[19] In April 2004, John Abrams was removed as CEO and Tim Koogle took over as interim CEO. Koogle previously served as president and CEO at Yahoo!. Koogle was later replaced by Scott Sassa in June 2004. Sassa left in May 2005 and was replaced by Taek Kwon. Taek Kwon was then[when?] succeeded by Kent Lindstrom, following a recapitalization by Kleiner and Benchmark that valued Friendster at less than 5% of its 2003 valuation.

In 2008 Friendster had a membership base of more than 115 million registered users and continued to grow in Asia.[20][10][15] According to Alexa, the site has suffered an exponential decline in traffic in America since 2009. From a peak 40 ranking it reached 800 in November 2010. Most people have since attributed this decline to the rise of Facebook, a rival social networking site. In August 2008, Friendster hired ex-Google executive Richard Kimber as the CEO.[21][22][23] Kimber focused on Friendster's expansion in Asia.[24]

On December 9, 2009, it was announced that Friendster was acquired for $26.4 million by MOL Global,[25] one of Asia's biggest Internet companies. MOL Global is funded by one of Malaysia's successful businessmen, Tan Sri Vincent Tan, chairman and chief executive of Berjaya Corporation Berhad.[26]

In June 2011, the company repositioned itself as a social gaming site and discontinued user social network accounts,[27] but Friendster accounts have not been deleted and users can still log in using their existing passwords. Users' contact lists will be preserved, along with basic information. Friendster said that the focus would now be on pure "entertainment and fun", and the aim is not to compete with Facebook, but rather to complement it.[28]

On June 14, 2015, The site and all its services were shut down indefinitely[29]

Financial history[edit]

The company was originally founded in 2002 with a $12 million investment by Kleiner Perkins Caufield & Byers, Benchmark Capital, and private investors.[4][30]

In 2003, Friendster management received a $30 million buyout offer from Google, which it declined.[4]

Friendster received another $3 million in funding in February 2006 from Kleiner Perkins Caufield & Byers and Benchmark Capital.[31] In August 2006, Friendster also received $10 million in funding in a round led by DAG Ventures,[31] and Friendster announced in August 2008 that it had raised an additional $20 million in funding in a round led by IDG Ventures.[3][32] Prior to its acquisition by MOL Global, Friendster was backed by Kleiner Perkins Caufield & Byers, Benchmark Capital, DAG Ventures, IDG Ventures, and individual investors.

Awards and recognitions[edit]

  • In July 2006, Friendster was awarded Key Social Networking Technology Patent.[33]
  • In 2007, Friendster was selected by AlwaysOn Media as Top 100 Private Company Award Winner.[34]
  • In April 2008, Friendster became a Webware 100 winner.[35]
  • In 2009, the site was the subject of a satirical portrayal by The Onion News Network of the site's discovery as an archaeological relic, untouched since 2005.[36][37][38]


In November 2009, Friendster announced a global partnership with MOL AccessPortal Berhad (MOL), a leading payments provider leveraging a network of over 600,000 physical and virtual payment channels worldwide, to power the Friendster Wallet and a payments platform enabling micro-spending for over 115 million registered users on Friendster. The Friendster Wallet was designed to support a variety of payment methods including pre-paid cards, mobile payments, online payments and credit card payments.

Friendster also has content partners such as game developers and publishers which provide monetization solutions on the Friendster platform leveraging on MOL's payment channels and Friendster's large user base.

Sub-brands of Friendster include "Friendster iCafe", a cybercafe management system, and "Friendster Hotspots", a free Wifi infrastructure for retailers.


Available languages include English, Filipino, Thai, Malay, Vietnamese, Indonesian, Chinese (both Traditional and Simplified), Japanese, Korean, and Spanish.[5] Until September 2007, Friendster was available only in English. 10 new languages were added from 2007 to January 2009, with Filipino being the most recent addition.[39] Users can also enter content on Friendster in any language.

Friendster launched all language support on a single domain - Friendster is the first global online social network to support Asian languages and others on a single domain so that users from around the world can talk to each other.[40]


Friendster has been an open site since August 2006 when it first began allowing widgets and content to be embedded in user profile pages through its developer program.[41] Roughly 40% of Friendster's users have widgets on their profiles.[41]

Friendster gives software developers access to APIs that utilize content and data within the Friendster network to build and deploy customizable applications on and off Friendster. Friendster's Developer Program is an open, non-proprietary platform with an open revenue model.[41][42]

Friendster was the first social network to support both the OpenSocial and the Facebook Platform.[42]

In December 2009, Friendster relaunched its website with a new interface.[43]


Friendster holds some fundamental online social networking patents:[44][45]

In August 2010, Facebook confirmed that it had acquired 18 patents from Friendster.[46]

Site transformation[edit]

In June 2011, Friendster shifted from social networking site to a social entertainment site with focus on gaming and entertainment. Previous users' accounts are unchanged. However, all the photos, messages, comments, testimonials, shoutouts, blogs, forums and groups that the users may have had in the past may no longer be part of their Friendster account.[47] An exporting tool is provided to back up the information of the user account. This tool has an ability to export photos to Flickr and Multiply.

The deadline given to users to export their photos was extended to 27 June 2011. Photos which were not exported before the deadline were removed and are no longer retrievable.[48]

In the two months after the new Friendster relaunched, the site attracted more than half a million new users and included over 40 games. Daily and monthly active users increased by 50%, with more than 90% of new users coming from Asia.[49]


  1. Jump up ^ " Site Info". Alexa Internet. Retrieved 2015-03-16. 
  2. Jump up ^ "DoubleClick Ad Planner". Retrieved 2011-11-02. 
  3. ^ Jump up to: a b Eric Eldon, August 4, 2008. "Friendster raises $20 million, nabs a Googler to be CEO" VentureBeat. Retrieved December 4, 2008.
  4. ^ Jump up to: a b c d e Gary Rivlin, October 15, 2006. "Wallflower at the Web Party." New York Times. Retrieved December 4, 2008.
  5. ^ Jump up to: a b c Friendster at a Glance document
  6. Jump up ^ "May: Month of the Internet Rapture - TNW Social Media". 2011-05-20. Retrieved 2011-10-22. 
  7. Jump up ^ ComScore Press Release, June 30, 2008. "India and China Propel Internet Audience Growth in Asia-Pacific Region, According to comScore", Press Release. Retrieved October 27, 2008.
  8. Jump up ^ Ling Woo Liu, January 29, 2008. "Friendster Moves to Asia", TIME. Retrieved October 27, 2008.
  9. Jump up ^ "Friendster Is The #1 Social Network for Adults and Youth In Malaysia". 2015-04-12. 
  10. ^ Jump up to: a b Press Release, October 21, 2008. "Friendster is the #1 Social Network for Adults and Youth in Singapore[dead link]", Press Release. Retrieved October 27, 2008.
  11. Jump up ^ " Site Info". Retrieved 2011-11-02. 
  12. Jump up ^ Saylor, Michael (2012). The Mobile Wave: How Mobile Intelligence Will Change Everything. Perseus Books/Vanguard Press. p. 304. ISBN 978-1593157203. 
  13. Jump up ^
  14. Jump up ^ Chafkin, Max. "How to Kill a Great Idea!". Retrieved November 21, 2012. 
  15. ^ Jump up to: a b Betsy Schiffman, May 9, 2008. "In Praise of Friendster[dead link]", Wired. Retrieved October 27, 2008.
  16. Jump up ^ Pete Cashmore, September 14, 2006. "Dogster’s Friendster for Dogs Raises $1M", Mashable.
  17. Jump up ^ Liane Cassavoy, Monday, November 22, 2004. "Secret Santa Gift Swap Goes High Tech[dead link]", Today @ PC World.
  18. Jump up ^ October 15th, 2006 (2006-10-15). "The Friendster Tell-All Story". TechCrunch. Retrieved 2011-10-22. 
  19. Jump up ^ "Will Facebook hold out or sell out?". Associated Press. [dead link]
  20. Jump up ^ Press Release, October 21, 2008. "Friendster is the #1 Social Network for Adults and Youth in Malaysia[dead link]", Press Release. Retrieved October 27, 2008.
  21. Jump up ^ Press Release, August 18, 2008. "Friendster Deploys OpenSocial Support for Benefit of 75 Million Users, Developers and Industry[dead link]", Press Release. Retrieved October 27, 2008.
  22. Jump up ^ Press Release, August 5, 2008. "Friendster Announces New CEO And $20 Million in Funding[dead link]", Press Release. Retrieved October 27, 2008.
  23. Jump up ^ Heather Havenstein, October 28, 2008. "Friendster Opens Platform to Developers", PC World. Retrieved October 27, 2008.
  24. Jump up ^ Jessica Vascellaro, August 5, 2008. "New Friendster CEO Has Asia Focus", The Wall Street Journal. Retrieved October 27, 2008.
  25. Jump up ^ Michael Tarkington (2009-12-15). "Friendship Valued At Just $26.4 Million In Sale". Tech Crunch. Retrieved 23 June 2011. 
  26. Jump up ^ Rao, Leena (2009-12-09). "Malaysian Payments Company MOL Global Snaps Up Friendster". Technocrat. Retrieved 16 December 2009. 
  27. Jump up ^ Scott Steinberg. "Friendster Is Dead: Encourages U.S. Users to Move On". Rolling Stone. Retrieved 2011-10-22. 
  28. Jump up ^ "Friendster: It's a Facebook world | Latest Philippine Headlines". ABS-CBN News. 2011-04-27. Retrieved 2011-10-22. 
  29. Jump up ^
  30. Jump up ^ Nikhil Hutheesing, March 22, 2004. "Corporate Inter-Face-Time." Forbes. Retrieved December 4, 2008.
  31. ^ Jump up to: a b Dawn Kawabata, August 21, 2006. "Friendless scoops up $10 million in funding." CNET News. Retrieved December 4, 2006.
  32. Jump up ^ Caroline McCarthy, August 5, 2008. "Friendster gets $20 million, ex-Googler as CEO." CNET News. Retrieved December 4, 2008.
  33. Jump up ^ Friendster Awarded Key Social Networking Technology Patent[dead link]
  34. Jump up ^ "Friendster Selected by AlwaysOn Media as Top 100 Private Company Award Winner". Retrieved 2011-11-02. 
  35. Jump up ^ "Webware 100 winner: Friendster". 2008-04-21. Retrieved 2011-11-02. 
  36. Jump up ^ Itzkoff, Dave (2010-03-22). "Fake Area Newspaper Gets Real Television Show". Retrieved 2011-11-02. 
  37. Jump up ^ "The Onion Takes Friendster Down a Few More Notches". Retrieved 2011-11-02. [dead link]
  38. Jump up ^ "Internet Archaeologists Find Ruins Of 'Friendster' Civilization: The Onion (VIDEO)". December 16, 2009. Retrieved 2012-11-21. 
  39. Jump up ^ Press Release, January 27, 2009. "Friendster Now Available in Filipino.[dead link]" News Blaze. Retrieved on February 4, 2009.
  40. Jump up ^ Press Release, May 15, 2008. "Friendster, Largest Social Network in Asia, Now in Vietnamese[dead link]." Press Release. Retrieved December 4, 2008.
  41. ^ Jump up to: a b c Catherine Holahan, May 22, 2007. "Sharing the Widget Wealth." BusinessWeek. Retrieved December 4, 2008.
  42. ^ Jump up to: a b Lawrence Coburn, November 3, 2008. "Widget Summit: Hi5 vs. Friendster." Sexy Widget. Retrieved December 4, 2008.[dead link]
  43. Jump up ^ Robin Wauters. "Friendster Gets A Major Makeover, Calls Other Social Networks Plain And Boring". TechCrunch. 
  44. Jump up ^ Caroline McCarthy, December 9, 2008. "Friendster awarded 'compatibility scoring' patent." CNET. Retrieved December 9, 2008.
  45. Jump up ^ Eric Eldon, December 9, 2008. "Friendster nabs fourth social networking patent, dozen more pending." VentureBeat. Retrieved on December 9, 2008.
  46. Jump up ^ Liz Gannes, August 4, 2010. "Facebook Buys Friendster Patents for $40M." GIGAOM. Retrieved June 23, 2011.
  47. Jump up ^[dead link]
  48. Jump up ^ "Please read before you post". Retrieved 2011-10-22. 
  49. Jump up ^ "New Friendster Site Gaining Momentum". September 14, 2011. 

External links[edit]