Vitasoy

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Vitasoy International Holdings Ltd.
Type Public company
Industry Food & Drinks
Founded 1940
Headquarters Tuen Mun, Hong Kong
Products Vitasoy beverage
Website http://www.vitasoy.com

Vitasoy (traditional Chinese: 維他奶; pinyin: wéi tā nǎi) (SEHK: 0345) is a brand of beverages and desserts in Hong Kong. Founded in 1940, it now operates under the Vitasoy International Holdings Limited based in Hong Kong.

"Vitasoy" products were centered on the high-protein soymilk drink that the company first produced. Over the years the company expanded beyond the soy drink products and started to produce a wide variety of beverages. Some of them (such as the fruit juice) were given the derivative brand name "Vita".

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[edit] History

Vitasoy was founded by Dr. Kwee Seong Lo (1910 – 1995)[1] on March 9, 1940 in Hong Kong with door-to-door delivery of the milk alternative.[2] The company ceased operations from 1941 to 1945 during the Japanese occupation of Hong Kong. It re-emerged after the war was over.

The international expansion came in the 1980s and 1990s as soy based products found a market outside of Asia. Yvonne Lo, daughter of the founder established Vitasoy USA Inc. in 1979.[2]

[edit] Products

The 375ml Vitasoy drinks in a vending machine, from left: The Original Vitasoy, malt flavor Vitasoy and Vita Lemon Tea.

Vitasoy beverages are packed in glass bottles, PET bottles, Tetrapak boxes and aluminum cans.

Following is a list of some of the products offered by Vitasoy:

Vitasoy Tetra packs boxes are marked for the region that they sold in at the bottom of the box:

[edit] Facilities

[edit] See also

[edit] References

  1. ^ "Obituaries - Dr. Kwee Seong Lo". Transactions of the Oriental Ceramic Society Volume 58. 1993-1994. The Oriental Ceramic Society. 1995. http://www.scribd.com/doc/25056433/Volume-58-1993-1994. Retrieved 2010-03-08. 
  2. ^ a b History of Vitasoy

[edit] External links

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