Snooki Can't Trademark Her Nickname

Us Magazine - August 13, 2010 6:30 PM PDT
Story photo: Snooki Can't Trademark Her NicknameJesse Grant/WireImage.comUs Magazine

Sorry, Snooki.

The U.S. Patent and Trademark Office says the self-described Jersey Shore "guidette" can't trademark her nickname.

According to The Smoking Gun, records show that registration of a "Snooki" trademark for "printed matter, namely books" was recently refused because of a "likelihood of confusion" with a previously issued trademark: The 2004 children's book Adventures of Snooky -- about a cat who gets thrown overboard during a family fishing trip.

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TSG says the 23-year-old MTV reality star (real name: Nicole Polizzi) could still "respond to the refusal by submitting evidence and arguments in support of registration."

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In the meantime, her application to trademark "Snooki" for use in "Entertainment in the nature of personal appearances by a television personality" likely will be approved, TSG points out.

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