The Week: Wal-Mart kicks off organic campaign.(advertising campaigns)

Amid its $578 million advertising review, Wal-Mart Stores is kicking off a multimillion-dollar campaign focused on its new organic-food offerings. The TV, radio, online, print and in-store push, from independent Bernstein-Rein, Kansas City, Mo., showcases the first-ever "organics'' Wal-Mart logo and the tagline "What will you bring to the table?'' Although recent ad campaigns from the retailer have steered away from price, the campaign hammers home the line "Introducing organics at the Wal-Mart price.''

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