E-COMMERCE SPECIALIST
Reply to: res-575178124@craigslist.org
Date: 2008-02-15, 12:33PM PST
Specialist in E-Commerce with over 10 years of experience is available to work with you on creating a new e-business and/or improving an existing one. Specializing in the following areas:
• Web Site Strategic Development.
• Evaluation of business idea and website.
• Target audience, messaging, branding.
• Marketing, sales and advertising.
• Product sourcing and merchandising.
o Shipping (including drop shipping), handling, policies, processes.
• Product and website copy.
• Sales and product analysis.
Background includes senior level roles with importers/distributors and multi channel retailers. Please review detailed resume below for additional background information, and feel free to contact me with any questions you may have.
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PROFESSIONAL EXPERIENCE
CONSULTING 2005-Present
Providing consulting services to start-up, small and medium sized businesses in the following areas: e-commerce site strategic development, product sourcing and merchandising, sales and marketing, business strategy and implementation plans, segment and competitor analysis. Projects include:
Retailers
o New social networking and e-commerce site focused on baby boomers. Product strategy and sourcing.
o New web retailer focusing on eco friendly, fair trade and organic products. Advising on strategic direction for website based on industry trends; Sourcing entire range of products and providing all relevant data; Establishing vendor relations/agreements; Providing guidance on web pages, content, layouts and all matters related to selling and marketing the products appropriately.
Various start-up multi-channel retailers – Creating business plans including analysis, implementation and financials. Developing merchandising, marketing, product development, buying and sales plans. Sourcing products.
Wholesalers
New gifts & decorative accessories web wholesaler. Creating assortment plans, assisting with product design/specifications, provided advice on warehousing, importing, catalog creation, show attendance and other matters related to wholesaling. Providing manufacturing source. Included travel to China.
Identifying and establishing relationships with new overseas vendors and selecting products for direct import program for web based wholesale business. Included travel to China & Hong Kong.
Real Estate Services
Web property Partnership Company - working as right hand person to President from initial concept to launch and implementation. Creating comprehensive business plan, identifying experts to develop website and content and offer web marketing tips, and providing guidance in every aspect of the new venture.
Web based real estate Services Company - developing sales and marketing plans.
CONFIDENTIAL 2003-2005
Director of Merchandising/Product Manager
Oversaw retail and wholesale divisions for 8 product categories within 4 departments of national retailer with 150 stores including 85 franchises. As such, increased exclusive products by 30% and significantly increased profit margins.
Specific Responsibilities:
Managed all aspects of 4 departments including open to buy, product assortments and staff of 5.
Analyzed trends and evaluated sales by department, product category, vendor and price point in order to establish everyday and seasonal plans based on results gathered from data.
Identified new sources and negotiated terms with key vendors.
Provided product vision to various teams to maximize product sales and brand integrity.
Offered guidance and oversight to 95 Franchise owners in all aspects of their businesses, which included yearly sales presentation with comprehensive analysis, future vision and recommendations.
Conducted product presentations to national wholesale sales staff and retail store teams.
Created new processes, procedures and product development/launching schedules, as part of a team.
Served as Product Manager for wrap, trim and scrap booking.
Attended trade shows as wholesale representative and as retailer seeking sources.
CONFIDENTIAL 2001 - 2003
Director, Catalog & Web Merchandising
Responsible for planning and implementing merchandising strategies, and overseeing the financial success of the catalog and web business, as well as maintaining brand integrity. Improved sales by 12% and beat plan by 2% in both demand and profit margin. Specific responsibilities:
Developed seasonal and everyday merchandising strategies to meet financial, brand and marketing objectives for the catalog, web site, e-mail and direct mail marketing.
Conducted analysis of DTC business to determine current and future growth opportunities and action plans.
Worked closely with various teams to ensure maximum product sales: Merchants and GMM to select and develop product assortments; Web and marketing to streamline product presentations, web site usability, and appeal; Direct to consumer and customer service to identify best channels for catalog and direct mail programs and training of CS staff; Creative to ensure strong product depictions and editorial messages.
Supervised a Catalog Coordinator.
LILLIAN VERNON CORPORATION - Rye, NY 1999-2001
DMM/Brand Manager, Neat Ideas & Garden Catalogs
Oversaw vision, planning, sourcing, merchandising and product development for the Neat Ideas and Garden catalogs ensuring brand integrity and appropriate positioning for each title.
Sourced, selected and merchandised products in catalogs.
Provided direction to creative on all aspects of product presentation.
Created a company wide cross-selling and recovery sale strategy, increasing revenue by 1 million.
Worked with vendors internationally and supervised a Buyer and 2 Coordinators.
HIMARK ENTERPRISES - Happaugue, NY 1997-1999
Buyer/Product Development Manager
Established a Gifts & Decorative Accessories Division for importer/US distributor of home products. Worked with President to develop vision, merchandise and financial plan for the department.
Designed, oversaw development and selected products for the division based on company objectives, market trends and target customers.
Identified and worked with vendors internationally to manufacture and buy new items.
Tracked product sales, inventory levels and replenishment as needed.
Worked with the Creative team in the thematic development of catalogs and other collateral materials.
Created exclusive product lines for major national retailers - such as FTD, Macy's, Fortunoff's and Bed, Bath & Beyond for direct shipment to their distribution centers.
DEL MAR DESIGNS 1990-1997
Product Design, Development & Merchandising
Managed own consulting business. Worked on product design, development, buying and merchandising with a focus on home products. Some clients included:
HOME INNOVATIONS Licensee for CALVIN KLEIN HOME - Product Management for soft goods.
TRADELIAISON.COM – Developed merchandise and business plan for start-up .com
GRAJ + GUSTAVSEN - Buyer/Merchandiser - Worked on DISCOVERY CHANNEL retail stores project.
OXFAM TRADING, UK – Designer - Designed 50+ home products in a range of categories.
SILVESTRI- Designer - Designed tabletop and decorative accessories for licensing by Silvestri.
POTTERY BARN- Designer - Designed furniture. Created material/color boards and product spec drawings.
POLO/RALPH LAUREN – HOME - New York, NY 1988-1990
Designer/Product Development Coordinator, Furniture & Decorative Accessories
Managed new product design initiatives from initial concept through production. Designed and illustrated furniture and decorative accessory products. Produced spec drawings for manufacturing. Evaluated prototypes and made recommendations for improvements. Sourced manufacturers and artisans.
EDUCATION - Bachelor of Fine Arts, Fashion Institute of Technology. Major: ID 1988
LANGUAGES/COMPUTER SKILLS - Languages: Fluent in Spanish, and versed in Portuguese. Computers: Microsoft Office, MS Excel, utilized various database systems.
- it's ok to contact this poster if you are a potential employer or other principal
- it's NOT ok to contact this poster with services or other commercial interests
PostingID: 575178124